The jobsite demands tools that stand up to tough conditions. We observed users at work and built a line of tape measures that lasts longer and works harder than the competition. Every tape measure in our line is built with the application in mind, so you know you can count on your Empire tape measure to keep measuring up long after the others bite the dust. The Empire power grip tapes have a nylon coated blade for maximum durability. The end hook is triple riveted and reinforced. The numbers and markings are now larger and much easier to read, and the case is designed ergonomically for comfort. The Empire 7525 is a 25 Ft. blade and reads in the-inch scale.